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To celebrate the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting partnership has been formed. The Pokémon Company and London's Natural History Museum are opening a pop-up shop featuring special items. Enthusiasts can look forward to offerings including stationery, plushes, and artwork all drawing from the museum's aesthetic. For collectors, however, is a limited-edition Pikachu card, offered as a gift with purchase for the pop-up. This shop is scheduled from the physical location to online from January 26 to April 19.

Pokécology Behind the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology is a much-awaited volume packed with stunning artwork depicting creatures in their wild environments. It's essentially is the kind of research a Pokémon Professor might publish once trainers provide field notes, alternatively a naturalist's journal could have sketched had the famous islands were populated by Pidgeys rather than birds. Part of the charm lies in the book's scholarly approach, treating Pokémon as worthy of scientific study. Writer Yoshinari Yonehara and artist Chihiro Kinoshita each possess PhDs in animal behavior and ecology.

Why This Promo Card Different

It is common for The Pokémon Company special edition cards celebrating major tournaments or crossover partnerships. A lot of these collector items typically highlight the iconic mouse Pokémon that acts as the franchise mascot. What distinguishes this latest promotion apart however, is the distinctly bigger size. Although exact measurements were not publicly disclosed, availability is guaranteed to be strictly limited, with customers able to get just one card with each transaction.

Limiting Reseller Activity

Per an official announcement, some of the merchandise may also be available outside the institution itself. However, a wider release will only be specific stores in the UK. Importantly, fans cannot purchase this promo through the online Pokémon Center. While speculator demand is inevitable, it appears they will have a difficult time stockpiling large numbers this time around. If you're feeling left out, consider an alternative like fossil-themed display coming to the Windy City later this year.

"All profits of sales from the museum store and its web shop, including these items, support the Natural History Museum’s non-profit work. That encompasses the research of hundreds of researchers dedicated to conducting studies to discover answers to the global ecological crisis," it says.